Callaway’s MAVRIK line embarks to shake the golf equipment industry with the continued assistance of Artificial Intelligence
It seems as if technology runs our lives. Okay, maybe that’s a little dramatic, but there’s no denying we live in a very tech-forward world. We talk to a box by name to tell us the weather rather than looking outside, and there are supercomputers designing golf clubs.
Last year we saw the first golf club ever developed with the assistance of A.I. and Machine Learning with the Callaway Epic Flash. Not only did this change the game for golf club engineering, but it also changed the game for Callaway. Once the company found success in utilizing a supercomputer, there was no turning back to the ways of old when it came to designing the face of a driver.
So, how does one outdo themselves when they’ve virtually revolutionized the entire golf industry? Add a more powerful supercomputer, apply A.I. throughout the clubhead, and thousands of virtual prototypes, and boom, you’ve got the most exquisite combination of distance, forgiveness, consistency and feel Callaway has ever built in a driver, a.k.a. the Callaway MAVRIK.
Distance that defies convention
It’s been said before; top equipment manufacturers won’t release a new product if it does not outperform its predecessor in some way. And Callaway knew they had some pretty big shoes to fill not only in technology but in performance. The Epic Flash was the top-selling driver throughout 2019. When Callaway’s first-class R&D team hit the drawing board for their next revolutionary driver, they knew they had to do something to top one of their most innovative engineering feats of the last decade.
Like I mentioned earlier, the new mega supercomputer that was used for the development of the MAVRIK not only assisted in doubling down on making improvements to the face, but Callaway was able to figure out how to utilize A.I. to enhance the entire clubhead as well. The improvements to the face resulted in the Flash Face SS20, which has a thinner face and more expansive area that delivers ultra-fast ball speeds versus the original Flash Face. The Flash Face SS20 is created to work with the head of every single MAVRIK model (MAVRIK, MAVRIK Sub Zero, and MAVRIK MAX).
Now beyond the face, A.I. was used to help tune the acoustics of the clubhead. This optimized the internal structure and position of numerous ribs to create a satisfying sound and feel, and who doesn’t crave that?
Due to the complexity of the Flash Face SS20, Callaway had to turn to a much stronger material to withstand the stress of impact. For the first time, Callaway is using an extremely strong yet light exotic material called FS2S titanium. This titanium is six full grams lighter than traditional materials.
Even though Callaway is all about innovation and looking for the next best thing, they know when something works, and they don’t mess with it. MAVRIK drivers come equipped with Jailbreak and a T2C Triaxial Carbon Crown. This is the fourth driver to feature Jailbreak technology, two internal bars behind the face that connects the sole and crown to promote faster ball speed. The carbon crown is significantly lighter than a titanium crown, which allows for redistribution of weight to increase MOI and forgiveness.
Demo and purchase the Callaway MAVRIK driver & woods at GOLFTEC!
Gallery: Callaway MAVRIK drivers & woods
Features & Benefits: Callaway MAVRIK drivers
MAVRIK driver
MAVRIK delivers incredible ball speeds technologies led by Callaway’s A.I.-designed Flash Face SS20 architecture, high-strength FS2S Titanium, AND its new Cyclone Aero shape, which differs drastically from its recent driver shapes to promote faster head speed. The Cyclone shape is shallower from front to back, with a flatter crown, and a sole design that sweeps upward dramatically in the rear to create a markedly higher trailing edge. That’s how Callaway decreases drag for increased clubhead speed.
The head’s internal and external weighting includes a single, fixed 5g weight positioned at the sole’s back-center, to promote mid-level spin and moderate draw bias. Available in 9º, 10.5º, and 12º lofts.
New A.I.-designed Flash Face SS20 For Fast Ball Speed Across The Face
Maverick thinking fueled Callaway’s new, A.I. designed Flash Face SS20, to promote fast ball speeds across a more expansive area in each model and loft.
High-strength FS2S Titanium For Consistent Performance
New face architecture required FS2S titanium, an extremely strong material that’s 6 grams lighter than traditional titanium to promote optimal speed, forgiveness, and spin robustness.
Jailbreak + T2C Triaxial Carbon Crown For Ball Speed and Forgiveness
Two internal Jailbreak bars connect the sole and crown to promote fast ball speed, and the significantly lighter carbon crown allows it to redistribute weight for higher MOI.
Unparalleled Sound & Feel From Acoustic A.I.
Callaway also used A.I. to design a sophisticated internal titanium rib system that fine-tunes the head to produce a deeper, highly satisfying sound.
Retail starting at $499 and hits shelves on Jan. 24, 2020
Demo and purchase the Callaway MAVRIK driver at GOLFTEC!
MAVRIK Sub Zero Driver
Like all of Callaway’s Sub Zero models from the past five years, MAVRIK Sub Zero offers a remarkable combination of low spin and high MOI. Though getting both qualities into one driver was once unheard of, Callaway R&D continues to deliver on this rare combination. The slightly smaller (450cc) head features two interchangeable screws in the front and back, 14g and 2g, to promote changes to launch angle and spin-rate. It has a neutral ball flight bias and the lie angle is slightly flatter compared to the Standard and MAX models. Available in 9º and 10.5º lofts.
New A.I.-designed Flash Face SS20 For Fast Ball Speed Across The Face
Maverick thinking fueled Callaway’s new, A.I. designed Flash Face SS20, to promote fast ball speeds across a more expansive area in each model and loft.
High-strength FS2S Titanium For Consistent Performance
New face architecture required FS2S titanium, an extremely strong material that’s 6 grams lighter than traditional titanium to promote optimal speed, forgiveness, and spin robustness.
Jailbreak + T2C Triaxial Carbon Crown For Ball Speed and Forgiveness
Two internal Jailbreak bars connect the sole and crown to promote fast ball speed, and the significantly lighter carbon crown allows it to redistribute weight for higher MOI.
Unparalleled Sound & Feel From Acoustic A.I.
Callaway also used A.I. to design a sophisticated internal titanium rib system that fine-tunes the head to produce a deeper, highly satisfying sound.
Retail starting at $499 and hits shelves on Jan. 24, 2020
Demo and purchase the Callaway MAVRIK Sub Zero driver at GOLFTEC!
MAVRIK MAX Driver
MAVRIK MAX is well suited for players who want a long, easy-to-hit driver with the ability to reduce slices off the tee. It has the largest footprint of the three models, boasts the highest MOI, is the easiest to launch, and has the most draw bias capability. For golfers who struggle with impact dispersion, MAX offers a tremendous amount of high-speed surface area on the face. MAX also incorporates two interchangeable weights, 14g and 2g, positioned in the sole near the heel and center-back. Installing the heavier weight in the heel creates maximum draw bias; installing it in the back creates maximum MOI. Available in 9º, 10.5º, and 12º lofts.
New A.I.-designed Flash Face SS20 For Fast Ball Speed Across The Face
Maverick thinking fueled Callaway’s new, A.I. designed Flash Face SS20, to promote fast ball speeds across a more expansive area in each model and loft.
High-strength FS2S Titanium For Consistent Performance
New face architecture required FS2S titanium, an extremely strong material that’s 6 grams lighter than traditional titanium to promote optimal speed, forgiveness, and spin robustness.
Jailbreak + T2C Triaxial Carbon Crown For Ball Speed and Forgiveness
Two internal Jailbreak bars connect the sole and crown to promote fast ball speed, and the significantly lighter carbon crown allows it to redistribute weight for higher MOI.
Unparalleled Sound & Feel From Acoustic A.I.
Callaway also used A.I. to design a sophisticated internal titanium rib system that fine-tunes the head to produce a deeper, highly satisfying sound.
Retail starting at $499 and hits shelves on Jan. 24, 2020
Demo and purchase the Callaway MAVRIK MAX driver at GOLFTEC!
Features & Benefits: Callaway MAVRIK drivers
MAVRIK Fairway Woods
Callaway’s fastest fairway wood is built for confidence with a large and expansive hitting area. It incorporates a single, visible, fixed weight in the sole, center-back, to pull the CG low and back in the head for high launch and flat trajectory. The progressive leading edge geometry adds to the ball speed design, and a generous heel camber is suited for versatility. Available in 3+, 3-, 4-, 5-, and 7-wood.
Flash Face SS20 + Forged C300 Maraging Steel For Optimized Performance
Callaway’s new A.I.-optimized Flash Face SS20 is forged from exotic materials, which are uniquely designed for each model and loft to maximize ball speed and performance.
Jailbreak + Face Cup + T2C Carbon Crown For Fast Ball Speed and Forgiveness
Callaway has combined its industry-leading technologies to deliver distance, forgiveness, and performance from every club.
Progressive Leading Edge For Enhanced Performance
A unique leading-edge geometry in every model for easy launch.
Optimized Weighting to Maximize Distance and Accuracy
MAVRIK provides numerous weighting options to provide different launch angles, spin-rates and neutral or draw bias for a wide range of players.
Retail starting at $299 and hits shelves on Jan. 24, 2020
Demo and purchase the Callaway MAVRIK fairway woods at GOLFTEC!
MAVRIK Sub Zero Fairway Wood
Compact head, face shape, and leading-edge architecture in the Sub Zero are preferred by better players who like to work the ball both ways. The interchangeable weights (14g and 2g) in the sole at center-back and center-front are incorporated to adjust the launch angle and spin-rate. Available in 3+, 3-, 4-, and 5-wood
Flash Face SS20 + Forged C300 Maraging Steel For Optimized Performance
Callaway’s new A.I.-optimized Flash Face SS20 is forged from exotic materials, which are uniquely designed for each model and loft to maximize ball speed and performance.
Jailbreak + Face Cup + T2C Carbon Crown For Fast Ball Speed and Forgiveness
Callaway has combined its industry-leading technologies to deliver distance, forgiveness, and performance from every club.
Progressive Leading Edge For Enhanced Performance
A unique leading-edge geometry in every model for easy launch.
Optimized Weighting to Maximize Distance and Accuracy
MAVRIK provides numerous weighting options to provide different launch angles, spin-rates and neutral or draw bias for a wide range of players.
Retail starting at $299 and hits shelves on Jan. 24, 2020
Demo and purchase the Callaway MAVRIK Sub Zero fairway woods at GOLFTEC!
MAVRIK MAX Fairway Woods
Callaway’s largest and most forgiving head, with interchangeable weights in the sole at center-back to promote easy launch, and at the heel to promote a draw. But the big story is forgiveness: The MAVRIK MAX fairway wood has a significantly higher MOI measurement than Epic Flash Fairways. Also, the face is shaped with a wider radius at the bottom to create more hitting area in the low-toe and low-heel regions, where higher handicappers need it. And the leading edge is noticeably lower for significantly better performance on shots that are hit low on the face.
By combining a high MOI construction with an advanced A.I. face design PLUS a lowered leading edge, they’ve developed a dramatic increase in stability that makes MAVRIK MAX extraordinarily forgiving and easy to hit. Available in 3+, 3-, 5-, Heavenwood, 7-, 9-, and 11-wood.
Flash Face SS20 + Forged C300 Maraging Steel For Optimized Performance
Callaway’s new A.I.-optimized Flash Face SS20 is forged from exotic materials, which are uniquely designed for each model and loft to maximize ball speed and performance.
Jailbreak + Face Cup + T2C Carbon Crown For Fast Ball Speed and Forgiveness
Callaway has combined its industry-leading technologies to deliver distance, forgiveness, and performance from every club.
Progressive Leading Edge For Enhanced Performance
A unique leading-edge geometry in every model for easy launch.
Optimized Weighting to Maximize Distance and Accuracy
MAVRIK provides numerous weighting options to provide different launch angles, spin-rates and neutral or draw bias for a wide range of players.
Retail starting at $299 and hits shelves on Jan. 24, 2020
Demo and purchase the Callaway MAVRIK MAX fairway woods at GOLFTEC!
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