Four days of covering the PGA Merchandise Show, while exhausting, ultimately proved golf has a big and bright future.

By Jon Levy

ORLANDO, Fla. – First, as promised on Monday…


So … yes, it’s been a long week. I’m totally exhausted and can hardly form a sentence at this point. But as I wrote yesterday, it’s been worth the fatigue because not only did I get amazing insight from the biggest names in golf and see some of the most innovative, cool and wacky golf products out there, I also got a great sense that this $80 billion industry many say is “in trouble,” does in fact have a bright future.

As the world leader in golf instruction, GolfTEC has a powerful impact on the game’s growth, and as the industry has a bright future, the same holds true with our business. CEO Joe Assell spoke to this on Golf Channel’s Morning Drive with Cara Robinson. Watch the interview here.

But there’s more than just business motivating the PGA Show and, for that matter, why I showed up to cover it. The bottom line is that golf is a game we love, cherish and identify with as a way of life, and what I saw this week was an unwavering conviction from those around it to ensure its success.

So, if there’s any resonating feeling I’m left with, it’s a solid reminder of why I still love this game just as much as I did when I was a kid. That in itself was worth the price of admission, and while I’ll no doubt sleep extremely well tonight, I know tomorrow I’ll want to get right back at it and do my small part to help.

That said, it’s been a long week so just get me home. NOW.

Here are a few of the many incredible highlights from the 2016 PGA Merchandise Show:

See more of the exclusive interviews with some of the game’s best by visiting the pages below:

Bubba Watson Interview: Click Here

Annika Sorenstam InterviewClick Here

Lydia Ko Interview: Click Here

Long Drive Champion Jamie Sadlowski: Click Here

Jon Levy
A former Instruction & Equipment Editor at and guest author for, Golfweek and others, Jon Levy is an accomplished golf writer. His extensive golf experience also stems from a competitive background in college (Iowa State Univ.) and on the mini tours, and nine years as a college golf coach at the University of Colorado, Scottsdale Community College and Paradise Valley Community College. In 2007, Jon was named the NJCAA National Coach of the Year after leading Scottsdale to the NJCAA National Championship title.


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