GOLFTEC reveals its new logo, in-center design, enhanced club fitting program and website

By GOLFTEC Digital

ENGLEWOOD, Colo. — The world leader in golf lessons has revealed its new corporate logo and updated in-center and website designs that will pave the way for the company’s bright future.

The change reflects GOLFTEC’s position as the global leader in golf instruction, and ushers in a new era that will see the company open more than 30 locations in the coming months to continue its robust domestic and international growth.

With its first major overhaul in over 15 years, the refreshed logo features a modern and sleek aesthetic, while the interior design creates a dynamic and holistic experience for students by creating an inviting, inspiring and vibrant atmosphere.

GOLFTEC rebranding - old and new logos
GOLFTEC’s old logo on the left gives way to a sleeker, more dynamic look of the new one on the right.

All new locations (and existing centers to be updated throughout a multi-year period) are tailored for total golf immersion by offering new amenities, game improvement products and services, an extensive digital experience and comfortable furniture in common areas.

GALLERY: New Training Center Design

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New Technology

GOLFTEC Rebranding: New technologyIn addition to in-center design changes, GOLFTEC is introducing a variety of advanced technologies that will be implemented in all centers and training bays within the next few years.

Improvements include advanced, state-of-the-art cameras and lighting that provide enhanced, high-resolution video for both in-bay playback during lessons and post-session online viewing. The cameras are custom-made for GOLFTEC and integrate with an updated and proprietary TECSWING motion measurement system that was used in millions of lessons to date.

GOLFTEC will release more information about this exciting new technology in the months ahead.

Enhanced Club Fitting

GOLFTEC rebranding: A new Improvement Center designThe world leader in golf instruction is now committed to becoming the world leader in custom club fitting by enhancing the GOLFTEC TECFIT program.

The initiative, which will be implemented in training centers throughout 2017-18, includes expanded club component offerings and a partnership with True Spec Golf, which will help GOLFTEC offer unique shaft options and fulfillment of custom orders from top OEMs such as Callaway, TaylorMade, Mizuno and Ping.

Improvements include upgraded TECFIT custom club fitting software that scientifically blends different swing characteristics and ball flight data to identify the proper equipment – including diverse clubhead and shaft combinations – for each unique student.

“We wanted to ensure our new brand look, feel and message accurately depict the modern and innovative company we’ve become, and that our students and Coaches alike will benefit greatly from the feel and function of our fresh in-center design and enhanced club fitting experience.”
— Joe Assell, Co-Founder and CEO of GOLFTEC

New Website

GolfTEC rebranding - new website

To complement the dynamic and holistic improvements coming to students with GOLFTEC’s rebranding initiatives, has also been completely overhauled. The changes offer a significantly improved user experience, visuals and flow that makes it easier to navigate the site and all that GOLFTEC offers.

The Same Talented Coaches and Uncompromising Instruction

GOLFTEC Rebranding: Talented Coaches are still at the heart of our instructionSince 1995, GOLFTEC’s mission has remained the same: To help people play better golf.

This has been accomplished with talented and passionate coaches, the use of technology and fact-based instruction, and a set game plan for improvement. The combination of this systematic approach has led to a seven-stroke average improvement and an impressive 96-percent success rate.

As the world’s top employer of PGA Pros and strategic partner to the PGA of America to boot, GOLFTEC is wholly committed to growing the game of golf and ensuring its future success.

All of these new initiatives, therefore, provide a strong statement that the world leader in golf instruction is fully embracing a bright future ahead for its students, coaches and the game of golf.

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  1. Great idea to renovate and implement new technology at many of the Golftec centers. I go to Scottsdale Golftec located on Shea Blvd. The staff is great and looking forward to your new setup and technology. I have been using the Scottsdale center for a while now and every time I take my golf bag, someone has to hold the front door while getting in or out of the center. My suggestion is to have an automated sensor activated front door so customer can easily walk-in and out of the center without banging on glass door. I tripped couple of times but luckily managed to balance myself without falling down.


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