TaylorMade’s Matt Bovee Visits GOLFTEC to Introduce the 2023 P790 Irons

By Ryan Gager

If you’re an equipment enthusiast like us, and you’re looking for groundbreaking technology and striking design, the new TaylorMade P790 irons are here to sweep you off your feet. We had the privilege of visiting with Matt Bovee, TaylorMade’s Director of Product Creation, to delve into all things P790. Get ready to discover how these irons are revolutionizing the game.

When it comes to golf clubs, the TaylorMade P790 series has already cemented itself as a favorite among players of various skill levels. With the launch of the new 2023 P790 irons, TaylorMade has taken innovation and performance to new heights, all while maintaining the classic and elegant design that golfers have grown to love. Come check them out in the latest edition of Club Explorers!

A Fusion of Art and Performance

Matt introduces us to the aesthetics of the new P790, and it’s impossible not to be impressed. The sleek and timeless design is apparent at first glance, featuring a combination of tour satin scratch and Pearl satin finishes. The player-inspired shaping takes cues from the elite MB and MC models, combining form and function in a package that exudes confidence and precision.

But it’s not just about looks. The new P790 irons boast a forged hollow body construction that lays the foundation for enhanced performance. This construction allows TaylorMade to infuse these irons with face speed, forgiveness, and a host of cutting-edge technology.

The new P790 offers the timeless design with a slightly different finish for 2023.

Precision Engineering Inside and Out

What truly sets the 2023 P790 irons apart is the meticulous attention to detail in both their external appearance and internal composition. Every iron has been individually designed, not only from the face’s perspective but also in how the mass is distributed within the clubhead. The result is a set of irons that caters to the unique demands of different shots, ensuring that each iron performs optimally.

The concept of flighted CG (center of gravity) is a game-changer. Matt Bovee explained how the CG is strategically positioned lower in the long irons to facilitate easier launch, forgiveness, and consistency. As you progress through the set, the CG gradually rises, allowing for more control over flight and spin. This flighted CG design methodology is a first for the P790 series, showcasing TaylorMade’s commitment to pushing the boundaries of iron design.

A Closer Look: From Pitching Wedge to Four Iron

As we go below the surface and took a closer look at individual irons within the P790 set, we start to notice the differences in each iron. The forged hollow body construction in the pitching wedge optimizes spin and launch angle, ensuring your approach shots find the green with precision. The sound stabilization bar inside the clubhead fine-tunes the impact frequency, translating to a consistent and premium feel throughout the set.

Moving on to the seven iron, we see the incorporation of a thick-thin back wall construction and a strategically placed tungsten weight. These features enhance stability, forgiveness, and MOI, resulting in accurate and consistent shots. The speed pocket technology comes into play, safeguarding ball speed on off-center strikes.

The four iron is a true masterpiece of engineering. Its low CG design promotes effortless launch, making those notoriously challenging long irons easier to handle. The horizontal tungsten weight and advanced internal structure further optimize performance. One cannot help but be impressed by the careful consideration that goes into crafting each iron for a specific purpose.

The 2023 P790s incorporate flighted CG, meaning each club in the set is designed to offer the perfect balance of control and spin.

The Fitting Experience: Targeting a Wide Range of Players

TaylorMade designed the P790 irons to cater to a diverse range of golfers. From touring professionals like Brooke Henderson to players with varying handicaps, the P790 irons offer the perfect blend of distance, forgiveness, and precision. Matt mentioned that while the P790 series resonates particularly well with golfers in the low double-digit handicap range, its versatility makes it a suitable choice for a wide array of players.

As GOLFTEC’s Director of Club Fitting, Brad Skupaka, hit shots with different irons through the set, he emphasized the importance of personalized fitting to find the ideal set of irons for your game. The P790 irons might be a game-changer, but the true magic happens when they are expertly matched to your swing characteristics and playing style. Golfers are encouraged to approach club fitting with an open mind, relying on the insights and guidance of coaches and fitters to make the best decision.

Because the design is so similar between the four models it is easy to blend them and make your perfect combo set.

In the world of golf equipment, the TaylorMade P790 irons stand out as a true testament to innovation, craftsmanship, and performance. The 2023 model takes the iconic P790 series to unprecedented levels of excellence, offering golfers a remarkable combination of style and substance. With its meticulously designed internals, flighted CG, and enhanced forgiveness, the P790 irons promise to be a go-to choice for golfers seeking a superior gameplay experience.

As you set your sights on the fairways, remember that the journey to improving your game starts with the right equipment. The TaylorMade P790 irons, with their fusion of elegance and performance, might just be the key to unlocking your full golfing potential. So, embrace the power of technology, the artistry of design, and the thrill of the game – all embodied in the exceptional TaylorMade P790 irons.

To learn more about the TaylorMade P790 irons and experience the transformative potential of personalized club fitting, visit your local GOLFTEC today. Elevate your game, one swing at a time.

Check out more videos on TaylorMade equipment from GOLFTEC, including a quick overview of the Stealth 2 driver, and a visit that Hannah Gregg and Fredrik Lindblom took to TaylorMade’s Kingdom!

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